Binghamton University came to us with a request to profile a student in a fresh and inviting way, while showcasing the amazing art programs offered at the school. The hope was to renew interest in those programs.
This video captures an intimate portrait of a passionate artist, finding opportunity to learn and grow in that passion through the offerings at Binghamton University. The style and approach of the video were a refreshing break to the majority of the University’s video marketing, while still achieving the initial request.
This video received a tremendous response, with thousands of views and interactions on social media, and a renewed interest by prospective students in the art program offerings at Binghamton University. The video went on to receive a “Best Of” award through the State University of New York and ultimately triggered a shift in the stylistic approach of video marketing at the school.